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500 L – ‘Lusso’ (1968 – 1972)Output: 2,272,000 units (including the 500F)Launch price: 525,000 lireThis version, which appeared in September 1968, had a clear mission: to meet the demands of a clientele looking for a car that was more comprehensive, more customised and more ‘luxurious’. These motorists were prepared to spend as much as 525,000 lire, in other words, 100,000 lire more than the 500 F. Marketing, evolving tastes and changing lifestyles were leading the people at Mirafiori to develop a car that was a small status symbol for its day. The age of the Spartan car was already coming to an end, because the customer wanted more.
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